7/25/2023 0 Comments Bethan laura wood fantasticalWhen we travelled to different countries while we were promoting the collection and went to China, the double wiggle to them reminded them of the traditional way of drawing clouds. I love it when I finally get to see what my work looks like in someone’s space – for example, I love seeing people carrying the Toothpaste bags and see how they’re carrying it. I trained in the design genre of creativity which is built around the idea of making objects that interact with other people. V: How do you feel when you see your designs in people’s spaces and is it ever hard to let’s pieces go?īLW: At the end of the day, that’s the industry I chose to be a part of. Minimal designer, but there’s a balance and with different projects there can be a harder graphic edge my work, too. Most people immediately think of me as very maximal and colourful, and I’m not denying that I’m a more maximal than V: How do you think people identify your work and how would you describe your aesthetic?īLW: My aesthetic has always been very layered and that’s a common thread you can see through my pieces whether they are coloured or not. It was important that each component did its job both aesthetically as well as practically and the detailing of these finishes connected with thestory of Valextra. I love the conversations the finish of the acetate velvety and matt finish has with the texture of the leather on the bags themselves. It was really important to combine the aesthetical forms but with a function and build the forms out of the function. That’s when I went crazy and introduced my wiggles and exaggerated the curves and the illustrated line to make the Toothpaste forms.īLW: I love the collection very much and I use mine very often! I really wanted to make a variety that had a singular vision but with different configurations that allowed for different handles. It felt like this was the right way to interpret what is very iconic to Valextra but then taking it on a journey. The reason to have the brass parts with a rhodium matt black finish was to highlight the iconic Costa edging. I’ve always loved the material commonly used for sunglasses and costume jewellery – a form of plastic that Mazzucchelli call Cellulose Acetate. V: Why did you decide to use the materials you did for the clasps?īLW: I was really interested in working with materials that live in the universe of scale and the place between jewellery and objects. This was where I felt I could do an interesting project for Valextra that would have a harmonised conversation with Valextra’s aesthetic but allow me to introduce my wiggles and colours. I’ve always had a love for costume jewellery and the world between the design world and the accessories world, so it made a lot of sense to focus on the idea of doing clasps and handles on the bags to make this jewellery for the bag. Valextra: Hello Bethan! Can you tell us about your approach to your Toothpaste collection for Valextra?īethan Laura Wood: I decided that I really wanted to do an intervention on the bag rather than something in the store.
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